Our People
The high-level nature of our service means you get advised exclusively by very senior people. We don’t employ juniors. Our principals average over 20 years’ experience of investing in and analysing the financial services industry.  

Here is our team:

Our Partners

Simon SamuelsFounding Partner

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Simon Samuels
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Simon is a founding partner at Veritum having helped established the business in May 2017. From 2015 to 2017 he provided consultancy services to several banks around interactions with investors and analysts. He retired from his role as a Managing Director at Barclays in October 2014 after a 25 year sell side career. In that capacity he was head of the equity research team covering the European Banks sector. Prior to Barclays he was at Citigroup where he fulfilled a similar role for 12 years. At Citigroup and at Barclays his team was ranked Top 3 in the Institutional Investor and Extel surveys for a decade and a half, and he was individually ranked the number one bank analyst across Europe in his final three years prior to retirement.   Simon is a Senior Fellow at Cass Business School and was a founder member of the Financial Stability Board Task Force examining bank financial reporting. He sits on several banking think tanks and is a former member of the World Economic Forum group. Simon is a regular contributor of opinion pieces in the FT and in other publications.   Prior to Citigroup Simon worked at Dresdner Kleinwort Benson, Merrill Lynch and M&G. He qualified as a Chartered Accountant at PWC and holds a BSc in Economics from the London School of Economics. Close

Mark Merson Founding Partner

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Mark Merson
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Mark is a founding partner of Veritum. He has over 30 years experience in financial services. At the point of his departure from Barclays PLC, he was Deputy Group Finance Director, in which role he ran the global finance function, responsible for all financial management, budgeting, reporting, divisional finance management, policy and internal and external financial reporting. During 14 years at Barclays, Mark’s roles included: Group Financial Controller during the transition to International Accounting Standards; Head of Investor Relations during the credit crunch; and CFO of the Corporate and Investment Bank. Whilst Head of IR, Mark’s team received multiple awards including twice winning Grand Prix for Best Overall Investor Relations and Best Investor Relations for Banks. Prior to joining Barclays PLC, Mark was a partner at Deloitte and formerly Andersen. Over a 13-year career with Deloitte and Andersen, including 2 years in Tokyo, Mark was responsible for consulting and audit services in the UK, elsewhere in Europe, in the US and Asia. Mark is a Non-Executive Director of Absa Group Ltd and Petershill Partners PLC; a governor of Sevenoaks School; a chartered accountant; and a graduate of Oxford University. Close

Cristina MarzeaFounding Partner

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Cristina Marzea
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Cristina helped launch Veritum in May 2017 as a founding partner. Prior to that Cristina enjoyed more than 16 years as a sell-side equity analyst developing broad geographic expertise in banks across Emerging Europe, Latam and developed EU markets. Cristina was a Managing Director at Barclays and Head of CEEMEA and LatAm Financials from 2011 to 2016, having helped set up Barclays’ equity research effort in CEEMEA. At the point of her departure from Barclays, she was Head of CEEMEA Research. Prior to that she spent eight years at Bank of America Merrill Lynch, where she was Co-Head of CEEMEA financials research. Over this period her team was consistently ranked in the Top 3 according to Institutional Investor and Extel surveys and individually Cristina was regularly ranked No.1 CEEMEA financials analyst. Cristina has regularly presented to banks' managements, organisations such as the IMF, EBRD, European Commission and engaged at senior level with Central banks. She has an MSc in Political Economy of Transition from the London School of Economics, an MA in International Relations from the Central European University (Hungary) and a BSc in Finance & Banking from ISE (Romania). Close

Daniel GarrodPartner

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Daniel Garrod
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Daniel Garrod became a partner at Veritum in June 2018. Prior to that he enjoyed a successful 18-year career as a sell side analyst at Barclays, Citigroup and Commerzbank initially covering European Banks and then Diversified Financial companies. Prior to that he qualified as a chartered accountant in Deloitte’s Financial Services Practice. Daniel and his Specialty Finance team were consistently ranked top 3 in investor surveys whilst at Barclays and in his final full year at Barclays he was rated number 1 individual Diversified Financials analyst. Daniel has extensive experience in primary work having been involved in 11 IPOs whilst at Citigroup and Barclays. Barclays won 7 Corporate Broking mandates within Daniel’s coverage universe during his time there. Daniel was a founder of the “U.K. Savings Conference” which has become the sector’s most influential rallying point for research and analytical thinking. Daniel has regularly presented to Supervisory Boards within the Diversified Financials sector, offering critiques of organic and inorganic strategy over the past decade.  Daniel holds an MA in Economics from St Johns College Cambridge and an ACA from ICAEW. Close

Simon Samuels
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Simon is a founding partner at Veritum having helped established the business in May 2017. From 2015 to 2017 he provided consultancy services to several banks around interactions with investors and analysts. He retired from his role as a Managing Director at Barclays in October 2014 after a 25 year sell side career. In that capacity he was head of the equity research team covering the European Banks sector. Prior to Barclays he was at Citigroup where he fulfilled a similar role for 12 years. At Citigroup and at Barclays his team was ranked Top 3 in the Institutional Investor and Extel surveys for a decade and a half, and he was individually ranked the number one bank analyst across Europe in his final three years prior to retirement.   Simon is a Senior Fellow at Cass Business School and was a founder member of the Financial Stability Board Task Force examining bank financial reporting. He sits on several banking think tanks and is a former member of the World Economic Forum group. Simon is a regular contributor of opinion pieces in the FT and in other publications.   Prior to Citigroup Simon worked at Dresdner Kleinwort Benson, Merrill Lynch and M&G. He qualified as a Chartered Accountant at PWC and holds a BSc in Economics from the London School of Economics. Close

Mark Merson
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Mark is a founding partner of Veritum. He has over 30 years experience in financial services. At the point of his departure from Barclays PLC, he was Deputy Group Finance Director, in which role he ran the global finance function, responsible for all financial management, budgeting, reporting, divisional finance management, policy and internal and external financial reporting. During 14 years at Barclays, Mark’s roles included: Group Financial Controller during the transition to International Accounting Standards; Head of Investor Relations during the credit crunch; and CFO of the Corporate and Investment Bank. Whilst Head of IR, Mark’s team received multiple awards including twice winning Grand Prix for Best Overall Investor Relations and Best Investor Relations for Banks. Prior to joining Barclays PLC, Mark was a partner at Deloitte and formerly Andersen. Over a 13-year career with Deloitte and Andersen, including 2 years in Tokyo, Mark was responsible for consulting and audit services in the UK, elsewhere in Europe, in the US and Asia. Mark is a Non-Executive Director of Absa Group Ltd and Petershill Partners PLC; a governor of Sevenoaks School; a chartered accountant; and a graduate of Oxford University. Close

Cristina Marzea
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Cristina helped launch Veritum in May 2017 as a founding partner. Prior to that Cristina enjoyed more than 16 years as a sell-side equity analyst developing broad geographic expertise in banks across Emerging Europe, Latam and developed EU markets. Cristina was a Managing Director at Barclays and Head of CEEMEA and LatAm Financials from 2011 to 2016, having helped set up Barclays’ equity research effort in CEEMEA. At the point of her departure from Barclays, she was Head of CEEMEA Research. Prior to that she spent eight years at Bank of America Merrill Lynch, where she was Co-Head of CEEMEA financials research. Over this period her team was consistently ranked in the Top 3 according to Institutional Investor and Extel surveys and individually Cristina was regularly ranked No.1 CEEMEA financials analyst. Cristina has regularly presented to banks' managements, organisations such as the IMF, EBRD, European Commission and engaged at senior level with Central banks. She has an MSc in Political Economy of Transition from the London School of Economics, an MA in International Relations from the Central European University (Hungary) and a BSc in Finance & Banking from ISE (Romania). Close

Daniel Garrod
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Daniel Garrod became a partner at Veritum in June 2018. Prior to that he enjoyed a successful 18-year career as a sell side analyst at Barclays, Citigroup and Commerzbank initially covering European Banks and then Diversified Financial companies. Prior to that he qualified as a chartered accountant in Deloitte’s Financial Services Practice. Daniel and his Specialty Finance team were consistently ranked top 3 in investor surveys whilst at Barclays and in his final full year at Barclays he was rated number 1 individual Diversified Financials analyst. Daniel has extensive experience in primary work having been involved in 11 IPOs whilst at Citigroup and Barclays. Barclays won 7 Corporate Broking mandates within Daniel’s coverage universe during his time there. Daniel was a founder of the “U.K. Savings Conference” which has become the sector’s most influential rallying point for research and analytical thinking. Daniel has regularly presented to Supervisory Boards within the Diversified Financials sector, offering critiques of organic and inorganic strategy over the past decade.  Daniel holds an MA in Economics from St Johns College Cambridge and an ACA from ICAEW. Close

External Consultants

Marc RubinsteinExternal Consultant

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Marc Rubinstein
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Marc joined Veritum as an external consultant in June 2019. Prior to that he spent 25 years as a financial analyst and portfolio manager. Most recently he was portfolio manager of the Lansdowne Global Financials Fund, having been part of the team there since 2006. The fund invested long and short in global financial stocks. From inception through to end 2015 it returned 193% and at peak managed US$4bn in assets. In 2010 the fund won the Eurohedge long-term performance award.

Prior to joining Lansdowne, Marc was a Managing Director at Credit Suisse in London, where he ran the European banks research effort. His specific area of coverage on the sell-side was German, Swiss, and French banks.

Marc began his career in 1994 at Barclays de Zoete Wedd and then at Schroder Securities. He graduated with a degree in Mathematics from St. Catherine’s College, Oxford. He also holds an MSc, with distinction, in Leadership and Strategy from London Business School.

As well as providing independent consulting services, he is currently active as an angel investor in the fintech space.
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Marc Rubinstein
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Marc joined Veritum as an external consultant in June 2019. Prior to that he spent 25 years as a financial analyst and portfolio manager. Most recently he was portfolio manager of the Lansdowne Global Financials Fund, having been part of the team there since 2006. The fund invested long and short in global financial stocks. From inception through to end 2015 it returned 193% and at peak managed US$4bn in assets. In 2010 the fund won the Eurohedge long-term performance award.

Prior to joining Lansdowne, Marc was a Managing Director at Credit Suisse in London, where he ran the European banks research effort. His specific area of coverage on the sell-side was German, Swiss, and French banks.

Marc began his career in 1994 at Barclays de Zoete Wedd and then at Schroder Securities. He graduated with a degree in Mathematics from St. Catherine’s College, Oxford. He also holds an MSc, with distinction, in Leadership and Strategy from London Business School.

As well as providing independent consulting services, he is currently active as an angel investor in the fintech space.
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